Japan Pavilion The official website of the Japan Pavilion, Expo 2010 Shanghai China
Expo Shanghai China

Japan Pavilion

Japan Pavilion Symbol Mark

Japan Pavilion Symbol Mark

  • Japan Pavilion Symbol Mark

The symbol mark for the Japan Pavilion, "Smile to Smile," is an expression of the importance of "connectedness," in particular the connections between people, which is a key phrase in the message in the Japan Pavilion. "Smile to Smile" traces a line that elicits feelings of kindness with just a look by adults and children alike. The coloring is the pale rose color of the Japanese crested ibis that appears in the exhibition of the Japan Pavilion as a symbol of friendship between Japan and China.

The logo was selected through a design competition featuring 23 designs by 6 designated young designers.

Creator's profile

Ken Okamuro
Hakuhodo Design, Inc.

Personal History

1978Born in Tokyo
2002Graduated from the Department of Design, Tokyo University of the Arts; entered a graduate program at the same university.
2006Completed a graduate program in the Department of Design, Tokyo University of the Arts.
Joined Hakuhodo, Inc.; assigned to Hakuhodo Design.
2007Received the Tokyo TDC Annual Award Semi Grand Prix, ADC Award.
2008Received the JAGDA New Designer Award.

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